Posts Tagged ‘list building’

Your List - Does It Really Work For You?

Tuesday, April 1st, 2008

It’s the 1st April and I haven’t written much lately primarily because I had some recently bad family news that put everything into perspective, and secondly, I haven’t got much to say.

However it has struck me lately how many of the ‘lists’ I’m on spout useless crap just to keep in contact. We’re all told you need a list to make any money online and I suppose it must be true but I have to say now that even the ’big name’ email messages, I just delete without even reading them. Others are telling me they do the same thing so is this list building business yet another online scam just to write about, produce a product for and then sell?

There is no doubt that a database of customers to backend sell to IS a proven way to make money, but it seems to me that most (obviously not all) ‘internet marketers’ are getting this all wrong.

After all if you are emailing your list just to sell a product, then another product, then a different product, without offering some kind of service, then this type of business is all fake. And while this fakery is exploited by the ‘gurus’ who have lists of thousands, if not hundreds of thousands, for most of us it is just plain dishonest (in my opinion). 

When I had my traditional business I only contacted my customers when I genuinely had something of value to offer them. The true marketing experts will be backend selling all the time but only with related products to their primary business. It seems to me therefore that list building just because we are told ‘you must have a list’, is all wrong!

By all means build a list but don’t bombard it with trash. Write with decent, honest information as and when it is appropriate, and not just for the sake of it.

I for one NEVER buy from emails I get all the time, especially the ones that recommend the products that everyone else is recommending, i.e. the latest ‘launch’. How can the new product be tried and tested so it will work FOR YOU, if it’ s brand new? How can the marketer truly recommend it without the proof it works? If I buy I want to find out more, just as I would do in the real world, so an email recommendation is not good enough, on it’s own.

Maybe I’m too cynical but it seems more and more people I come across agree with this. Maybe in the short term it works for some, but I feel the only way to build a long term successful business is to offer your customers, value, quality and ultimately great service. Just because we are all interested in the virtual world of online marketing, doesn’t mean we shouldn’t offer service too.

So with that said, anyone whoever buys a product on my recommendation, please feel free to email me or telephone me, my contact details are available on the contact page on the www.milliondollarmaybe.com website.