Archive for April 28th, 2008

Offline Business Versus ‘Cash on Demand’!

Monday, April 28th, 2008

Just lately I’ve been pondering with the idea of going back into offline business in the real world rather than the virtual one …

Why?

Because I actually earnt more money!

It’s not that I don’t believe that marketing on the internet works, on the contrary, it does, but with the amount of effort you have to put in whilst never knowing for sure if  ‘it’s going to work’…I sometimes think that I’m just chasing the dream of earning a million dollars a day while out playing golf, etc.

Even though I know this is impossible and all the busllshitters out there who tell you otherwise are lying through their teeth, you can’t help feeling that maybe there is a way.

There’s not!

Internet marketing takes a lot of time, energy and effort and done well can earn an awful lot of money.

BUT…

So can real world offline business.

This is something that I’ve lost sight of lately. For example there is a highly successful direct marketer in the UK called Andrew Reynolds and part of his sales tactic  to get you to buy his stuff,  is to show slides of his dad’s empty shop whilst waiting for the customers to come in.

It’s very powerful and you start to believe that this type of offline business is doomed to failure. You get taken over by the images and before you know it you’re buying into Andrew’s ‘Cash on Demand’ system and adding to his twenty million pound ($40,000,000) fortune.

However I have just recently finished reading ‘Anyone Can Do It’ by Duncan Bannatyne, a UK entrepreneur who is now worth over £300,000,000 ($600,000,000) and he hardly even knows how to switch a computer on! He could eat Andrew Reynolds for breakfast!

Basically his fortune started from an ice cream van which led on to greater things. He now owns a chain of gymnasiums across the UK. His book is totally inspiring and the fact that he didn’t even start his business until he was thirty just makes me want what he’s got…and just maybe, I’m not too old (43 and kidding myself perhaps, but you gotta have goals)!

Anyway the bottom line is, conventional business can make you a fortune .

In fact although there is a statistic that says the internet had made more millionaires in the last ten years than in the last centuary, which although probably true, I wouldn’t mind betting that there are more people who earn really good money from an ordinary offline business than the millions who fail online. And despite what they say, having a successsful business doesn’t necessarily require you to work all the hours in a day.

It’s all about marketing and managing your business…online or off…to get the financial freedom that we all crave.

If you want to read ‘Anyone Can Do It’ I highly recommend it, you can get it here:-

Prepare to be motivated…